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Search Engine Optimization Made Easy- SEO :
CONTENTS
Chapter 1: "Optimize The Wrong Keywords And You'll Likely Never
See Results
Chapter 2: "How Changing One Single Onpage Optimization Factor Can
Boost Your Rankings By Over 350 Positions!"
Chapter 3: "The Secret To Getting Listed In Google In Under 24
Hours - Guaranteed!”
Chapter 4: "How To Skyrocket Your Website To The Top Of Google
With Properly Planned Offpage Optimization!"
Chapter 5: "How To Skyrocket Past The #1 Ranked Website On Google
For The Term Diet Information ..." Quick Summary
Chapter 6: "Are You Asking Google To Penalize Or Ban Your
Website?”
Chapter 7: "Don't Get Your Website Banned BY Google... By
Accident!”
Chapter 8: "Possibly The Biggest Misconception About Ranking Well
In The Search Engines...”
Chapter 9: "What You Must Do To Rank Well For Your Inner Web
Pages...”
Chapter 10: "The Cold Hard Facts About Google Page Rank And How To
Use It To 1-Up Your Competitors!”
Chapter 1
“Optimize The Wrong Keywords And You'll Likely Never See Results
...” Note: Before you begin, if you're NOT 100% serious about
getting your website to the top of Google and the other major
search engines, DO NOT read another word. Only read on if you plan
to put into action, everything I will be teaching you.
It's best to print this e-Book off, highlight areas, and take
notes as you learn the exact steps needed for a top search engine
ranking. Ok, on to chapter 1... If you're anything like me, you've
probably created a brand new website, Submitted it to a few
search engines and hoped that people would mysteriously show up
at your site and buy whatever it is you were selling.
Drwaing: Seo1
After a couple of weeks go
by and only a few stray people show up at your website, you decide to
try and "optimize" your website around your main keyword in hopes that
you just might rank well in 1 of the millions of search engines.
Another couple of weeks go by and still no luck. At this point you
probably give up and decide to either build another website around a
different target market or just lose all hope and quit. Well, news
flash, as you've probably figured out by now, this is not the way to
go about doing things. Let me give you a specific example of what your
very first steps MUST be when creating any website. In our example,
let's create a weight loss related website. Our weight loss related
website will primarily sell a weight loss eBook. Before we start
creating and collecting content for the website we need to do a little
keyword research. This is VERY important and should not be skipped. To
do our keyword research we need to visit a few websites. The first of
which should be http://www.goodkeywords.com. They have a very good
keyword tool and best of all, it's free! Once we've downloaded this
software, we can enter the most generic keyword for our website into
the software. In our example, our keyword would be "weight loss".
You'll notice that in the screenshot below, Good Keywords will return
a list of related terms. SINo. is a next numbering system and just
shows shows you the rank of which keyword was searched the most times
last month. The SINo. 1 is "weight loss" and was searched 1,413,194
times in the Overture search engine last month. The Words column shows
the specific keyword that was searched.
If you enter "weight loss", the Good Keywords tool will bring back the
100 keywords containing the word "weight loss" that were searched for
last month. The "count" column will then show us how many times the
specific keyword has been searched for the previous month within the
Overture.com search engine.
Generally, you can take that number times 3, in order to estimate the number of times that keyword has been searched within Google for the previous month. Already, I will see many people making a BIG mistake, and I'll admit, I was one of these people when I first begin my online endevours. Do NOT start off by optimizing for the keyword "weight loss" Why? you ask... If a keyword is searched that many times in Overture, then 100 times out of 100, the competition you will have to outrank will be extremely fierce. This is not something you should try to take on right away. For now, just take my word for it. I'll be teaching you later why starting with these highly competitive phrases is not smart. You'll notice that in the screenshot below, Good Keywords will return a list of related terms.
SINo. is a next numbering system and just shows shows you the rank of which keyword was searched the most times last month. The SINo. 1 is "weight loss" and was searched 1,413,194 times in the Overture search engine last month. The Words column shows the specific keyword that was searched. If you enter "weight loss", the Good Keywords tool will bring back the 100 keywords containing the word "weight loss" that were searched for last month.
Drawing: Seo2
The "count" column will then show us how many times the specific keyword has been searched for the previous month within the Overture.com search engine. Generally, you can take that number times 3, in order to estimate the number of times that keyword has been searched within Google for the previous month.
Drawing: Seo3
Already, I will see many people making a BIG mistake, and I'll admit, I was one of these people when I first begin my online endevours. Do NOT start off by optimizing for the keyword "weight loss" Why? you ask... If a keyword is searched that many times in Overture, then 100 times out of 100, the competition you will have to outrank will be extremely fierce. This is not something you should try to take on right away. For now, just take my word for it. I'll be teaching you later why starting with these highly competitive phrases is not smart.
Let's take a quick peek at Google so I can show you exactly how many websites are competing for this keyword. If we go to Google and enter "weight loss", you'll see there are almost 20 million websites competing for this keyword phrase!
I don't know about you, but that's an awful lot of websites to be competing against, especially if you're just starting. By the end of this course, you will be able to eventually target HUGE keywords such as "weight loss", but it's always best to start off on the keywords with less competition. Get some traffic with those keywords, and THEN you can focus on the larger keywords.
Ok, so back to finding which keywords we want to target. If we scroll down, we can find some more specific keyword phrases like "weight loss story", "weight loss picture", and "safe weight loss".
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